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Marketo is an awesome platform, but the webhooks feature is a true game- changer as it allows you to integrate other platforms into your automated marketing programs.
This guide includes a basic overview of Marketo webhooks and some general applications. Advanced Marketo users might skip ahead to our advanced use cases.
The three use cases include step-by-step instructions so that you can replicate them in your own Marketo instance. We'll show you how to:
1. Flag customer inactivity and create a Case for your customer support department.
2. Leverage RingLead's advanced duplicate prevention logic.
3. Send a text message to a prospect one hour prior to a demo or in-person meeting.
It's likely that once you see just a few of the cool things that you can do with Marketo webhooks, you'll dream up a few of your own!